Tactics Formula Internet Marketing

10/12/09

Do you want get to visibility or opportunity in internet? If you are not visible online, it's like you don't exist, no matter how great your product, book, or service is...if your customer, reader or client can't find you...it doesn't matter. Here's a simple three step formula for creating online visibility which results in more opportunities: sales, media, speaking, and joint ventures.

1. You can use your blog to set the stage. Plan a series of posts directly related to the topic of what you're promoting. Whether it's your new book, a service or a product, post content for several weeks prior to the launch date of your promotion. For example, if you have a book being published start seeding you blog with excerpts and snippets about the launch date, book signings and other events and news.

2. You can use Facebook in strategic ways. For me, it's not a place for a lot of personal chit chat. Make sure you're constantly growing your Fan Page by reminding people to join (via your blog and twitter). Answer questions, send updates, and let people know what you're up to between programs. Have contests, start discussions and create video updates about your topic.

3. You can use automated services like twitterfeed and tweetlater to make sure your blog posts and announcements about your programs are being fed to your twitter stream on an ongoing basis. This should be about 20% of your twitter activity. You do need to spend some time every week on twitter, in real time, responding, replying and sharing great resources (that support your objectives).

These are the tactics, plus a lot more, that I have been using to consistently attract new clients and sell my products.

This isn't rocket science but most authors, speakers and service professionals do not integrate these tactics in their marketing plans OR they are reluctant to spend the time to build their visibility. A recent social marketing survey revealed that the people who spend 10-20 hours a week actively working a visibility strategy see the most rewards in terms of opportunity - whatever that looks like for your business. Those who work consistently to build an online presence will be profitable.Try... and get success.